Hot on the heels of the massive viral success of their anti-sexism “Potty-Mouth Princesses” video that garnered almost 20 million views and raised $30,000 for charities promoting girls and women’s rights, FCKH8.com is campaigning to benefit HIV and AIDS charities with a sexy new 2015 benefit calendar that features straight and gay men getting naked together for a cause. Lensed by renowned photographer Justin Monroe, and promoted by the gay social app Jack’d, the 12-month calendar features beefy straight and gay hotties stripped down to their bathing suits or their birthday suits, shot poolside in the Hollywood hills.
The calendar (available for less than ten bucks at FCKH8.com) and 50 percent of all the money
raised will go to HIV and AIDS charities that online supporters will be able to vote for on the campaign’s Facebook page. The video and calendar shoot were made with the help of the guys at Jack’d, the fastest-growing gay social app in the world, who are promoting the cause to their audience of millions of gay and bi men to turn them on and turn up their support.
“We really wanted to do something that brought a focus back to HIV/AIDS which still impacts gay and bi men in huge numbers but keep it fun and sexy," says calendar producer, FCKH8.com’s Mike Kon. "The gay and straight models on the shoot had a great time shooting it with only a few cute awkward moments between them that made us all laugh. The behind the scenes video captures it all. These guys are really worked out and we’re glad to be able to show that off to benefit the work that HIV/AIDS charities are doing.”
Photographer Justin Monroe added, “We think that with these sexy photos we might be raising a bit more than just awareness and funds when some guy see it.”
FCKH8.com is a four-year-old activist T-shirt company with a passionate social change mission: arming thousands of people with pro-LGBT equality, anti-racism, and anti-sexism T-shirts that act as “mini-billboards” for positive change. Worn by numerous celebrities (Zac Efron sports a “Some Dudes Marry Dudes, Get Over It” shirt), FCKH8 has sold over 200,000 equality tees, tanks, and hoodies to supporters in over 100 countries, raising over $280,000 donations for anti-racism, anti-sexism and LGBT equality causes.
Check out scenes from the calendar and (at end) the naughty viral video of the making of it below.
