Britain Boys Bare All for National AIDS Trust

British men certainly know how to raise funds — and eyebrows — with what some might call a bare minimum of effort. Gay Times, the United Kingdom’s oldest LGBT magazine, has put together its latest Naked Issue, a tradition started in 2010.

The issue is exactly what it sounds like: It features some of the U.K.’s sexiest guys stripping down and showing off their assets. But there’s no need to feel guilty about enjoying the view—proceeds from the magazine and the related online image downloads go to Britain’s National AIDS Trust.

“We took a decision early on that the Naked Issues should actually benefit the charities involved,” says Gay Times editor Darren Scott. “All too often, you read that these kind of shoots are ‘in support of’ or ‘to raise awareness for’ a certain charity, though no actual funds are raised.”

This year’s edition features 36 men in all, including reality stars such as Christopher Maloney from The X Factor, Robin Windsor from Strictly Come Dancing, plus other celebrities like singer Jake Quickenden and potentially surprising picks like cage fighter Alex Reid. The list of men involved comes from an initial, longer list put together by the magazine’s editors.

“Then we have to try and convince their agents it would be a good thing—that’s often a stumbling block,” Scott says. “Then, of course, we have to search for a location that’s available for at least a week, arrange everyone’s schedules, make sure there’s plenty of body oil. It all sounds like such a hard life, but you definitely need a drink by the end of it.”

Since the inaugural Naked Issue, Gay Times has raised thousands of dollars for charity, including for this year’s recipient, the National AIDS Trust, the U.K.’s top charitable organization for AIDS-focused support and research.

Pictured above: Jake Quickenden and Alex Reid

Both the issue and the individual images are available to order now at GayTimes.co.uk.