Scroll To Top
Prevention

Keys Eyes $1 Million for AIDS

Keys Eyes $1 Million for AIDS

Alicia Keys is introducing a new $1 million initiative, "Buy Life," for her AIDS charity, Keep a Child Alive. The singer will announce the effort at the group's Black Ball fund-raiser tonight in New York City. Print, transit, and Internet ads will feature celebrities wearing T-shirts emblazoned with "Buy Life" and a bar code. Smart-phone users will be able to scan the code and automatically donate to the charity.

"The whole idea is that if you're spending $100 on a pair of shoes or everything else we spend money on that we don't really need, why not use the money to save a life instead?" the Brooklyn, N.Y., native says. Since its launch seven years ago by Keys and agent/activist Leigh Blake, Keep a Child Alive has raised $20 million to purchase AIDS drugs, support clinics, and care for orphans in South Africa, Kenya, Rwanda, Uganda, and India.

Pride of Broadway Special

From our Sponsors

Most Popular

Latest Stories

HIV Plus Editors

Editor